KOPIKO Meets Captain Cool: The Latest KOPIKO Chaba x Ms Dhoni Collaboration
Remarking, "I am genuinely thrilled for the launch of the 'KOPIKO Chaba' campaign," MS Dhoni expressed his excitement.
In a delightful fusion of cricket stardom and coffee charm, KOPIKO presents its latest campaign featuring none other than the legendary Indian cricketer, M.S. Dhoni. The campaign, encapsulated in a hilarious TV commercial, promises not just a burst of energy but also a hearty laugh.
As part of the "KOPIKO Chaba" campaign, KOPIKO, the world's #1 coffee candy, has debuted its much awaited TV campaign. Just one month after MS Dhoni's official introduction as KOPIKO’'s brand ambassador, this is a momentous occasion.
This campaign honors the joy that coffee brings into our lives as well as the genuine coffee flavor for which KOPIKO is renowned worldwide. Captain Cool also doesn't want to just drink coffee but “crunch” coffee. As a result, this TV commercial is very funny and interesting.
Mayora India's Managing Director, Mr. Achyut Kasireddy, expressed his excitement by saying, "We're thrilled to present this incredible creative showcasing MS Dhoni. This movie has a distinct flavor because it's a true celebration of KOPIKO’'s individuality. The leadership, genuineness, and joy that MS Dhoni and KOPIKO share are highlighted by our partnership with him. We are thrilled to introduce a campaign that appeals to our target market and provides an unmatched fusion of excitement and flavor."
On January 23, 2024, this TV creative is expected to debut, sending shockwaves through the country's major television networks. To guarantee broad coverage, the movie will also be heavily marketed on OTT channels and social media sites in addition to its TV broadcast. In addition to the media, KOPIKO will release the "Captain Cool" edition packs in the market, which will feature MS Dhoni's animated personas from the KOPIKO Chaba campaign. Customers can enjoy the movie and delectable KOPIKO by scanning the QR code on the package.
About KOPIKO
With distribution in more than 100 countries, KOPIKO is the most popular real coffee candies worldwide. Mayora invented this novel coffee substitute candy in Indonesia more than 40 years ago, and ever since then, KOPIKO has become incredibly popular all over the world. Additionally, it is the first piece of candy that astronauts from NASA have sent into space. About 15 years ago, it was introduced in India and soon rose to the top of the coffee candy market there.
About Mayora India
Mayora India is a fast-growing fast-moving consumer goods company that is a member of the Jakarta, Indonesia-based MAYORA Group. In India, their range of FMCG products includes confectionery items like KOPIKO, biscuits like Malkist and Coffee Joy, chocolates like Choki-Choki, GoChoco, and Beng Beng, and beverages like Café Blend.
Source: https://www.theweek.in/wire-updates/business/2024/01/24/dcm80-kopiko.html